Who are journalists and where can you find them, locally? COVID leads to village mentality.
If we are to stop travelling then pr will become more local too, so what can we do to promote our businesses via public relations? Fortunately, there is a trend towards local media titles which create opportunities for companies to share their stories locally; just like we used to when I was a youngster!
Founder Karl Hancock claims the nub network is now “on track to become the largest online local newspaper brand in the UK.”
He said: “There’s a strong demand for hyper-local news without intrusive advertising and pop-up surveys. We encourage our journalists to delve into the community and talk to the people that really matter.
I share on this podcast sources of media contact lists, how to research journalist contact details, and to build a shortlist of key media relevant to your business.
Also, I share some details of the Reuters Institute for the Study of Journalism, which uncovers the lack of diversity and wage disparities in UK journalism, which I suspect is mirrored around the world. 64,000 registered journalists in the UK filing average of 50 stories per week, with 32,900 registered journalists in the USA in 2015. These are educated, underpaid and extremely busy people.
I mention some sources:
https://www.thelocal.fr
https://media.info/
https://www.responsesource.com/pr/mediadatabase/
https://journolink.com
https://www.bbc.co.uk/mediacentre/enquiries
https://www.pressgazette.co.uk
And finally:
https://www.nuj.org.uk founded in 1907 - the National Union of Journalists in the UK.
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Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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