Reconnecting with creativity, redefining success as a creator, and creating without burnout or comparison with Sabrina Loyer.

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Welcome to episode 533 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sabrina Loyer.

Building a Creative Life Beyond the Metrics

In this episode, we’re chatting with Sabrina Loyer about what it really means to be successful as a content creator. Sabrina built a thriving business around helping others go viral, but she also experienced the anxiety, burnout, and pressure that can come with chasing metrics. She shares her journey of moving beyond the comparison trap, creating without boundaries, and learning to view social media as a tool rather than the end goal.

Sabrina and Bjork also discuss the two powerful tools that have transformed her creative process (and life!) and Sabrina’s practical advice for simplifying content creation and using tools like ChatGPT effectively — all while staying grounded and joyful in your work. Whether you’re a seasoned creator or just starting out, this episode will help you reconnect with your creativity, quiet your inner critic, and redefine success on your own terms.

Three episode takeaways:

• How to redefine success — As a creator, it can be really easy to define success by the number of pageviews, followers, or likes you get. But churning out more and more content in service of those goals can be stressful and lead to burnout. It can also zap your creativity! In this episode, Sabrina explains how to refocus your workflow to emphasize joy and authenticity, not just numbers.
• Two exercises that will transform your creativity — Sabrina explains two exercises she has incorporated into her life — morning pages and artist dates — that help reconnect with your inner child and creative self.
• How to avoid burnout — Sabrina shares how she works with clients to reorganize their content strategy with pillars, ChatGPT prompts, and mindful creation to avoid burnout.

Resources:

• Follow Sabrina on Instagram and TikTok
• HairCut Harry
• “The Story of the Chinese Farmer” by Alan Watts
• The Artist’s Way
• clearspace
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Raptive and Yoast.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.