To podcast or not to podcast? Stitchered up, and how to create PR in the spoken world.
Edison Research Infinite Dial 2020 released March 19th, 2020 suggests that there are over 1,000,000 podcast shows worldwide; this poses both an opportunity and a challenge for brands. How to get noticed in a medium which is plainly important but is crowded, and is demanding to create a consistent flow of content.
As Stitcher CEO Erik Diehn said."The data we found reinforce our belief that the unique, intimate appeal of podcasting makes its fans the most loyal and passionate of any medium."
Here I talk about the practicalities of podcasting, how many people are listening and where (hint - an Asian country leads the listening figures), and when is the best time to publish.
I also track down the podcast series of well-known brands Sephora, GE, ZipRecruiter, Shopify and Umpqua Bank. Slack had one too, but that only published 29 episodes...pretty slack really.
If you don't want to produce your own podcast, which is quite sensible really, then listen for the tips on how to take advantage of this medium without learning new software.
If you do want to host a podcast, I can recommend BuzzSprout as the interface makes uploads simple, the embed players are attractive and syndication to the main podcast players is comprehensive and well explained. Their packages are also cost-effective, and Addie in customer support is a real gem and amazingly patient with my amateur hour questions.
Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.
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Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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