"And that's how you can conquer your marketplace. That's how you can conquer multiple traffic sources." Today, Alex (@AlexHormozi) discusses the difference between innovation and copying in the fitness industry. He emphasizes the importance of staying ahead of the curve by constantly researching and experimenting with new ideas and strategies, and explain how this has helped them and their clients achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - Early adoption and learning from other industries.(3:37) - First mover advantage.(4:50) - First adopters benefit most.(6:01) - Experimentation drives gym success.(7:43) - Exploit undervalued platforms to conquer the market.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition