There are many ways to better serve your current clients. Yet most people who have a small budget could not even imagine investing in a big event to serve current clients. Well, I went on a search for those that are doing it and discovered Kyle Porter. Kyle is the founder of Sales Loft, a software to streamline prospect development. He reviews the decision he made to invest $250,000 plus into one event and even bringing in a big named speaker like Gary Vaynerchuk. Kyle and I discuss how events can deepen relationships and improve loyalty too. Get the show notes for 217 | Using Events to Better Serve Your Clients with Kyle Porter Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @KylePorterCBS #Relationship #Loyalty #NewPerspective #Episode217 #Podcasts Give Leaders in the Trenches a review on iTunes!