In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Hughes Integrated, Rob Hughes.Rob started the conversation by highlighting a common issue many businesses grapple with - ineffective marketing strategies and wasteful spending. He likened this to branding cattle with multiple branding irons, leading to confusion rather than clarity.Instead of this scattered approach, Rob advocates for a relationship-first strategy. This method focuses on connecting with the audience and nurturing that relationship rather than bombarding them with mixed messages.Rob also shared another case study involving a local luxury outdoor living space installer, ABC Landscaping. Their name was not aligned with their services, confusing potential clients. By pivoting their messaging to focus on their ideal audience, ABC Landscaping saw a significant increase in qualified leads.Rob currently leads and manages a growing team at Hughes Integrated, consisting of six internal staff members and a nationwide network of contractors. He emphasizes that they are looking for organizations that value win-win-win relationships, indicating a bright future for Hughes Integrated.Key Points from the Episode:Ineffective marketing strategies and wasteful spendingRelationship-first approach to marketingSuccess story with Sea Foam and ABC LandscapingImportance of storytelling in marketingRob's background in executive coaching and transition to marketing consultancyDiscovery of Donald Miller's story-based frameworkDisruption of in-person coaching due to COVID-19About Rob Hughes:Rob Hughes, a former vice president of sales and marketing in the manufacturing industry, transitioned his expertise into becoming a renowned executive coach for business owners and entrepreneurs throughout North America.Currently serving as the CEO of a successful marketing agency, Rob empathizes with the challenges many brands face in marketing. His mission revolves around aiding small businesses in accelerating their growth by refining their messaging.Through his venture, Hughes Integrated, a StoryBrand Certified Marketing Agency, he guides businesses in clarifying their messages for maximum impact.Rob's influence extends beyond consulting; he is also a respected marketing keynote speaker and podcast host. His sessions on marketing and branding captivate audiences, offering engaging, interactive, and inspiring insights that resonate with entrepreneurs seeking to enhance their marketing strategies.About Hughes Integrated:Hughes Integrated is a dynamic marketing agency that empowers businesses through clear messaging, effective strategies, and functional websites. With a dedicated focus on helping businesses craft compelling narratives, the agency excels in refining clients' messages for maximum impact.By understanding the essence of a brand, Hughes Integrated devises strategies that resonate with the target audience, ensuring a strong and memorable market presence. Moreover, the agency emphasizes the importance of a functional website, recognizing it as a cornerstone for successful online engagement.With their expertise, Hughes Integrated guides businesses towards an online presence that looks appealing and functions seamlessly, enhancing user experience and driving meaningful interactions.Hughes Integrated equips businesses with the tools necessary to thrive in today's competitive market landscape, making them a valuable partner for companies aiming to enhance their online visibility and customer engagement.Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Hughes Integrated website athttps://hughesintegrated.com/Check out Hughes Integrated on LinkedIn athttps://www.linkedin.com/company/hughes-integrated/Check out Hughes Integrated on Instagram athttps://www.instagram.com/hughes.integrated/Check out Hughes Integrated on Facebook athttps://www.facebook.com/StoryBrandGuideCheck out Rob Hughes on LinkedIn athttps://www.linkedin.com/in/storybrandguide/Check out Rob Hughes on Twitter athttps://twitter.com/R3CoachDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.