Navigating Startup Funding: Insights from Denise Edwards of SaaS LaunchIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Denise Edwards, the dynamic founder and CEO of SaaS Launch. With over a decade of experience in the tech world and a global footprint, Denise brings a wealth of expertise in helping early-stage SaaS founders secure funding, craft compelling pitches, and connect with ideal investors. This conversation uncovers key strategies and actionable tips for founders seeking capital and clarity in today’s competitive startup environment.Startup Capital and SaaS Growth: How Denise Edwards Helps Founders Fund Their VisionDenise’s passion lies in helping tech entrepreneurs—especially SaaS founders—navigate the complex journey of fundraising. SaaS Launch supports pre-seed to Series A startups with value proposition refinement, pitch deck development, and investor matchmaking. For founders unsure if they’re ready to raise, Denise recommends starting with bootstrapping to demonstrate traction and keep ownership intact.Her global perspective—born in Curaçao and now operating from Amsterdam—adds depth to her consulting. She understands the nuances of international entrepreneurship and believes in empowering underrepresented founders, particularly women, in tech.Key milestones in the funding process include market validation, a clear business plan, and a minimum viable product. Denise stresses that investors look for more than a great idea—they want a strong, coachable founder with a solid team, industry insight, and measurable traction. For founders who lack a vast network, SaaS Launch opens doors through its investor partnerships and educational content.Whether you’re considering traditional financing, venture capital, or angel investors, Denise helps clients explore the right fit. She also advocates for non-dilutive funding, especially when the goal is growth without giving up equity. Through strategic marketing, social media, and a YouTube channel packed with fundraising insights, Denise and her team continue to educate and support founders from around the globe.About Denise EdwardsDenise Edwards is a fundraising and growth expert and the founder of SaaS Launch. A speaker, consultant, and international businesswoman, she works with early-stage SaaS startups to secure funding and scale effectively. Denise is also a champion for diversity in tech, committed to helping women and underrepresented founders build investor-ready businesses.About SaaS LaunchSaaS Launch is a boutique consultancy based in Amsterdam that helps SaaS and tech founders raise early-stage capital, build powerful value propositions, and connect with aligned investors. Through coaching, investor matchmaking, and fundraising education, SaaS Launch empowers founders to confidently pitch and grow their businesses.Links Mentioned in This EpisodeSaaS Launch WebsiteDenise Edwards on LinkedInSaaS Launch YouTube ChannelKey Episode HighlightsBootstrapping before raising capital helps retain equity and validate the marketStrong pitch decks must combine vision, traction, and financial clarityNon-dilutive funding is a viable option for growth-minded SaaS startupsInvestors seek teams with deep market knowledge and coachabilityFundraising is a numbers game—build a robust pipeline of investor conversationsConclusionDenise Edwards delivers a masterclass in early-stage startup fundraising. Her insights reveal not only how to attract funding but how to build long-term investor relationships based on value and vision. Whether you’re just launching your SaaS company or preparing for a Series A round, this episode is packed with strategies to fund and scale your startup with confidence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!