In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Simple Salt, Dylan Evans. Evans shared alarming statistics from the FBI, indicating a 40% year-over-year increase in internet crime. This trend underscores the inadequacy of traditional security measures and the urgent need for businesses to evolve their cybersecurity strategies. The stakes are particularly high for firms managing sensitive client data, where breaches can lead to devastating consequences beyond financial loss. A reliable password manager is an essential component of a cybersecurity toolkit. Evans recommends a premium option for Mac users and suggests Bitwarden as a budget-friendly alternative. The aim is to eliminate the need to memorize complex passwords, thus enhancing security and convenience. Evans advocates for a philosophical shift in security: doing less by delegating and automating, particularly in high-risk areas like finance and IT. Utilizing fintech companies and fractional CFOs can mitigate security and operational risks. Simple Salt, led by Evans, specializes in serving high-trust professional services firms with much at stake. The company offers innovative, data-driven security solutions that transcend conventional high-cost, high-tech approaches. Their services, including compliance readiness and virtual risk officer support, are available on a flexible month-to-month basis, ensuring ongoing value for clients. Key Points from the Episode: Cybersecurity and best practices for business owners Increasing internet crime and the need for improved security measures Misconceptions about the severity of cybersecurity threats Recommendations for improving security measures, including the use of password managers and two-factor authentication The importance of using a YubiKey for better protection The impact of automation and fintech companies on reducing security and operational risks Simple Salt's focus on high-trust professional services firms and their services for evaluating alternate security strategies Simple Salt's engagement model and services offered About Dylan Evans: Dylan Evans is a cybersecurity expert and the founder of Simple Salt, a company focused on combating internet crime and enhancing business security. Evans challenges traditional security approaches, emphasizing proactive crime prevention over mere defensibility.  He asserts that compliance checklists must address the real threats businesses face. Simple Salt aims to demystify internet crime by explaining its practical implications on business health and goals. Evans advocates for simpler, more efficient, and stronger security measures to safeguard against cyber threats.  Through Simple Salt, he provides businesses with clear insights into the why and how of internet security, making the complex subject more accessible and actionable for clients. About Simple Salt: Simple Salt advises businesses on security risks to prevent potentially catastrophic events such as financial loss, data exposure, or identity theft. Recognizing the severe impact these incidents can have on businesses, Simple Salt offers practical solutions to fortify security measures. The company focuses on implementing low-cost, high-yield process changes across various business operations, including finance, marketing, IT, and HR. Simple Salt encourages businesses providing trusted services to prioritize client protection. By becoming a Simple Salt partner, these service providers can augment their offerings and contribute to reducing client risk.  The emphasis is safeguarding clients' brands, secrets, and finances through easily implementable security measures. Whether protecting against emptied bank accounts or preventing unauthorized access to sensitive information, Simple Salt aims to empower businesses with effective and accessible security solutions. Links Mentioned in this Episode: Want to learn more? Check out Simple Salt website at https://www.simple-salt.com/ Check out Simple Salt on LinkedIn at https://www.linkedin.com/company/simple-salt/ Check out Simple Salt on Twitter at https://twitter.com/simplesaltsec Check out Dylan Evans on LinkedIn at https://www.linkedin.com/in/dylanevans-makesecuritysimple/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.