In this episode, Gavin talks to Darryl Bates-Brownsword, an expert in working with business owners in order to help them get the most from their life's work, so that they can exit on their own terms.Darryl discusses the ways in which you can ensure that your business is in prime condition for sale, allowing you to maximise the benefits for you when when the time comes to sell, and why branding might be far more important than you think.Sign Up Here: https://bit.ly/biz-pod  KEY TAKEAWAYSYou only get to exit a company once, so we must focus on maximising the potential for each sale. With patience and preparation, we allow our life's work to truly pay off.Not all businesses that go to market actually sell. It's often assumed that selling a business is easy, but less than 50% of companies that are offered for sale, find an eventual buyer.Employee ownership is often seen as a last resort for owners struggling to sell their business. The strategy is, in fact, remarkably beneficial to both owners and employees, and should be considered long before all other strategies are exhausted.If we can make everyone in the business work to exactly the same process, and we become known for delivering this process to the marketplace itself, then the business becomes better known than the key individuals, making a sale far more attractive.BEST MOMENTS'The first misconception is that it's easy to sell a business' ‘Risk management is the name of the game' 'Thinking this is going to be easy - big mistake' ‘What are the things that will add real asset value to your business, that will make it more attractive to a buyer?'  VALUABLE RESOURCES The Business Mastermind Podcast Succession + - https://successionplus.co.uk/about-us/Darry Bates-Brownsword LInkedIn - https://www.linkedin.com/in/darrylbates-brownsword/?originalSubdomain=uk ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer andhigh-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontlineManagers. He is an expert in Business Growth Strategies, Peak PerformanceMindset, Persuasion & Engagement, Marketing, Productivity, LeadershipDevelopment, T160Gavin PrestonThe Business Mastermindeam Devel160Gavin PrestonThe Business Mastermindopment & Motivation, Leading Change, StakeholderManagement, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston WebsiteGavin Preston LinkedInGavin Preston YouTubeGavin Preston FacebookGavin Preston Twitter  Hosted on Acast. See acast.com/privacy for more information.