Alexandra Cristin is the founder and CEO of Glam Seamless, which provides high-quality hair extensions for every budget. In 2012, Cristin launched her business buying extensions and packaging them herself, ultimately generating $100,000 in sales in her first year; today, Glam Seamless has been successfully acquired and Cristin is celebrating her 10th year in business as Founder & CEO of the brand.

In this episode, you'll learn:

• Alexandra's journey from nothing to building an empire and ultimately the brand getting acquired.
• Giving back through her foundation - empowering young women from low-income families to reach their full potential
• Importance of sourcing products and understanding how to work with and vet manufacturers.
• Evolving and growing a brand for over a decade, while staying at the forefront of the industry and growing fast

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co