Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to expect  Listen for: The difference between branded podcasts, advertising on podcasts, and sponsoring podcasts.How Acast works with brands to make impactful branded podcasts.When your brand should consider getting into the audio game.   Here’s our favorite idea from this conversation: a branded podcast can have many different goals, whether it be brand awareness, customer acquisition, sharing customer stories, as a creative outlet for the company, and so much more. It’s important for the brand and the creative agency behind the soon-to-be branded podcast to be aligned in their missions for the show. Links: Shantae HowellAcastThe DownloadSounds Profitable: Narrated ArticlesSquadCast Credits: Hosted by Bryan BarlettaHosted by Arielle NissenblattAudio engineering and transcriptions by Ian PowellExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsSounds Profitable Theme written by Tim CameronSee omnystudio.com/listener for privacy information.