Will Harris is a fourth-generation cattleman and the owner of White Oak Pastures, a holistically managed regenerative farm raising cattle, pigs, poultry, rabbits, sheep, and organic vegetables in Bluffton, Georgia. After graduating college in 1977, Will returned to Bluffton, where he and his father continued to raise cattle using pesticides, herbicides, hormones, and antibiotics. By the mid-1990s, Will became disenchanted with the excesses of industrialized methods and decided to return to the "radically traditional" farming methods his great-grandfather once used. Since Will has successfully implemented these changes, he has been recognized all over the world as a leader in humane grass-fed beef production and regenerative agriculture. He's also the Founder of the Center for Agricultural Resilience (CFAR) and the author of A Bold Return to Giving a Damn. In this episode, John and Will discuss: The evolution of the regenerative landscape Will's journey from conventional to regenerative ranching The consequences of narrow perspectives Will's motivation for writing his book, A Bold Return to Giving a Damn The economic impact of Will's operation in his local area Investing in regenerative farming and farmland How consumers drive change Additional Resources To learn more and get a copy of Will's book, visit: https://whiteoakpastures.com/pages/a-bold-return-to-giving-a-damn To learn more about White Oak Pastures, visit: https://whiteoakpastures.com/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture. AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com ~ VIDEO: To learn more from John Kempf about regenerative agriculture, watch this conversation between John and three AEA grower partners about how regenerative agriculture is changing lives and conventional farming: https://youtu.be/n9U6GwbYPDk