On this episode, I’m speaking with Sara Graham, SVP of Marketing at Beacon Communities. With more than two decades of experience in the real estate industry, Sara sits at the intersection of marketing, operations, and technology, working to foster innovation and drive occupancy and rent growth. Her areas of expertise include marketing strategy, brand management, and evaluating and implementing new technologies impacting leasing, operations, and the customer experience. A frequent speaker and moderator at national industry conferences, Sara has served on a number of committees and advisory boards during her career; currently, she serves as Vice Chair of the National Multifamily Housing Council’s Marketing & Resident Experience Committee and also sits on Zillow's Multifamily Rental Advisory Board and the Multifamily Social Media Summit Advisory Board. Related links for this episode: · Beacon Communities · Sara on LinkedIn · Sara on Twitter · Chief · Stolen Focus (book) · Radical Candor (book) Be sure to support this podcast by subscribing and reviewing! Visit Authentic Form & Function for more information: https://authenticff.com © 2022 Authentic Form & Function