Host Simon Hodgkins catches up with John Espirian, Relentlessly helpful® LinkedIn nerd, Espresso+ community leader, LinkedIn trainer and Consultant. John is the Author of Content DNA and is known for his simple, fun, and engaging writing style and his dedication to helping businesses maximise their online visibility. John Espirian is a technical copywriter and a LinkedIn expert. He has been working as an independent writer since 2009, helping B2B clients plan, produce, and promote content for their ideal audience. His writing style is simple, fun, and engaging, and he has put all the lessons he's learned about good content creation into his book, Content DNA. John is a former Microsoft Most Valuable Professional (MVP) in the Consumer Mac category and a former Director of what is now the Chartered Institute of Editing and Proofreading. His social media network of choice is LinkedIn, and John describes himself as a "relentlessly helpful LinkedIn nerd," his brand identity, or Content DNA, is built on the following building blocks: Teacher not preacher: John writes simple explanations of how things work. He doesn't pretend to know it all and doesn't make others feel inadequate. Cheeky geek: John likes to have fun with his content, making it more engaging. Attitude of gratitude: John enjoys thanking and including others in his content. He looks for ways to collaborate with and promote others. Eager experimenter: John enjoys testing things, especially on LinkedIn, to see how they work. He loves sharing the results of his nerdy experiments. Relentlessly helpful: If John has a good tip, he's sharing it. John doesn't hold back information. When people ask questions, he provides excellent answers. During his appearance on The Global Discussion, John shared his insights on how businesses can improve online visibility, particularly on LinkedIn. Join us for a terrific episode, ideal for business owners who want to take control of their personal and business brand, content, and marketing. John's relentlessly helpful approach and dedication to simplicity helped to make this episode extraordinarily informative. We highly recommend watching, listening and sharing this episode with anyone who uses LinkedIn or is looking to improve their engagement and visibility. About The Global Discussion: The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website. To learn more about The Global Discussion, please visit: https://www.theglobaldiscussion.com Audio: Spotify | Google | Apple Video: YouTube | Website Social Media: Twitter | Facebook | Instagram | LinkedIn