“Just add audio”, suggests SiriusXM

Episode • Oct 7, 2024 • 4m

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First look: SiriusXM has just released “Just Add Audio”, a new set of data showing the reach benefits of adding an audio campaign to an existing advertising plan. The data also suggests that audiences trust podcast advertising the most. (There have been various studies showing that podcast advertising is especially good at reaching ad-avoiders).
Kamala Harris, the current Vice President of the US and a Presidential candidate, did a guest appearance on Call Her Daddy.
In the Netherlands, the audio agency Airborne has announced its independence. It was previously a division of ACE, a creative agency.

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