SiriusXM’s Suzi Watford on growing a subscriber base through community

The Big Impression

EpisodeAug 2, 202315m

SiriusXM’s Suzi Watford on growing a subscriber base through community

The Big Impression

EpisodeAug 2, 202315m

SiriusXM Chief Growth Officer Suzi Watford shares how the company leverages data on searches to create channels like The Sleep Channel, and why partnerships with brands like Walmart are critical. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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