The Head of Instagram answers a question about scheduling an Instagram Story, saying it's not possible. Technically it's not possible from the Instagram app, but you can do in the Meta Business Suite. Additionally, Kirsti Lang from the Buffer team stops by to share their analytics data on the best time to post to Instagram.

Show Notes:

Show Notes:

Interview with Kirsti: (Audio Version)  (Video Version)

Kirsti Lang is a marketer and creator based in Cape Town. By day, she's a senior content writer at Buffer. By night, she's a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.

Find Kirsti online at:

Instagram: ⁠⁠@itsmekirsti⁠⁠

Buffer: ⁠⁠Blog⁠⁠

⁠⁠Data Shows Instagram Reels are Best For Reach — But Not Engagement⁠⁠⁠⁠⁠

⁠The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out⁠