A few weeks ago, Wendy’s encountered disaster when it announced, and immediately walked back, a plan for dynamic pricing. But this won’t be the last time you hear about the strategy. We talked to Sahaj Sharda, a Columbia University law student and author of The Extinction of the Price Tag, about the dangers of dynamic pricing and whether consumers can use it to their advantage.Join our host Mark Dent, as they take you through our most interesting stories of the day.Follow us on social media:TikTok: https://www.tiktok.com/@thdspod Instagram: https://www.instagram.com/thdspod/ Thank You For Listening to The Hustle Daily Show. Don’t forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/ Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).