What happens when you take a marketing leader who’s run campaigns for Disney+, Hotstar, Flipkart, and MX Player… and drop her into the fast-paced world of AI startups? Meet Swati Paliwal, Head of Marketing at Sprouts AI, who’s proving that the boldest B2C storytelling tactics can supercharge B2B go-to-market strategies.

In this episode of Bridge the Gap, Swati reveals:
 • The B2C marketing secrets that work even better in B2B
 • Why AI is changing the rules of attention and brand strategy
 • How to build inbound-led outbound systems that actually close deals
 • The hidden metrics B2B marketers are missing
 • The right way to align sales, marketing, and the CEO’s vision

If you’re serious about building a brand people actually notice — and turning that attention into pipeline — this is your playbook.

Follow Swati: https://www.linkedin.com/in/swatipaliwal1/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.