When you start an ecommerce store, you’re global from day one. That means that even if you're based in Toronto, you may have customers in the United States, Europe, or anywhere in the world. For this reason ecommerce merchants need to constantly make sure they are compliant with global data and privacy standards. That’s where Enzuzo comes in.    Today’s guest Mate Prgin, CEO of the Waterloo based data security solution, specializes in helping brands of all sizes ensure they are up-to-speed on everything from handling sensitive customer data to being compliant with global privacy laws. This episode is an absolute must-listen for anyone selling online. Learn everything you need to know to avoid the costly penalties of non-compliance while offering your international customer base the best purchasing experience.  Some topics we discuss: Zero-party data and the impact it can have on merchants. When starting a DTC brand, things you can do pre-launch to make sure that your privacy policy and practices are in order.   What ecommerce store owners should be thinking about in terms of GDPR/CCPA and new privacy laws coming.  The consequences of getting data privacy wrong. The most common mistakes merchants are making when it comes to privacy and compliance. Guest bio: Mate is the founder and CEO of Enzuzo, and a serial entrepreneur.  Previously he was CEO and founder of Avvasi, a Big Data analytics company, that was bought by NetScout (NTCT). Prior to that Mate was CEO of VideoLocus, a video streaming technology company that was bought by LSI (now BRCM).  Mate has a bachelor degree in Systems Design Engineering from the University of Waterloo, and an MBA for Richard Ivy school of business.