In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Win BIG Media, Brandon McKee. In the current economic climate, many businesses are cutting back on their marketing spend, particularly in brand awareness campaigns. However, Brandon advises against this. Instead, he sees this as an opportunity for businesses to increase their market penetration and gain a competitive edge. By focusing on brand awareness and understanding customers' needs, businesses can increase their revenue and return on investment (ROI). Transparency and data-driven marketing are two key factors that Brandon emphasizes when working with agencies. He encourages clients to ask about the transparency of reporting and the key performance indicators (KPIs) that agencies track to ensure ROI. If an agency lacks transparency or cannot provide data to support their strategies, it's a red flag. Win Big Media's approach to marketing is media-agnostic. They analyze first-party customer data and their extensive third-party data to determine the most effective advertising channels for each client. This approach prioritizes efficiency and optimization, ensuring that ad campaigns are targeted correctly and unnecessary spending is avoided. Their  data-driven approach, which is based on data collected from 230 million American consumers, proved to be a game-changer in this fast-paced environment. Recognizing the potential of this approach, Win Big Media decided to extend their services to corporations, helping them understand their customers' psychological drivers for better results. Key Points from the Episode: Overview of Win Big Media's data-driven approach to marketing Origins of Win Big Media in political marketing and expansion into corporate marketing Types of clients Win Big Media works with, from small businesses to Fortune 500 companies Conducting customer insights reports using extensive data before running advertising campaigns Importance of transparency and data-driven marketing in achieving ROI Examples of big brands Win Big Media has worked with, emphasizing the use of data in marketing strategies Challenges of interpreting data and turning it into actionable insights Comparison of political campaigns targeting different voter segments to corporate marketing strategies targeting different customer segments About Brandon McKee: Brandon McKee is an essential figure at Win BIG Media, orchestrating, supervising, and streamlining operations within the organization. His pivotal role involves guaranteeing the implementation of efficient operational strategies and cost-effective systems that cater to the present and future requirements of Win BIG Media. Before his tenure at the rapidly expanding WBM, Brandon accrued over a decade of experience in various capacities within the fitness industry. With a Senior Professional in Human Resources certification from HRCI, Brandon also excels in strategic planning. He is raised in the Washington DC vicinity and resides in Arlington, VA. Outside of work, Brandon's pursuits often revolve around spending time at the dog park, where he enjoys the company of his rescue puppy, Bruno, and his partner, Paul. About Win BIG Media: Win BIG Media is a dynamic agency focused on revolutionizing the marketing landscape. Committing to data-driven strategies and innovative, creative solutions empowers business owners and entrepreneurs to reshape industry norms and optimize their ROI. Bolstered by a seasoned team of marketing strategists and acclaimed creative professionals, Win BIG Media equips its clients with a competitive advantage, ensuring success daily. Central to Win BIG Media's ethos is its mission to foster business growth, employment opportunities, and life-altering impacts. This mission is driven by The Undefeated Marketing System, an unwavering approach that ensures continuous and boundless client expansion. In essence, Win BIG Media emerges as a catalyst for transformative marketing endeavours, propelling businesses towards enduring success and forging a new era in the marketing realm. Tweetable Moments: 06:23 - "If you're a business owner out there and you're looking at your budgets, you're looking at what you're going to cut right now because things are tougher, it really really shouldn't be marketing." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Win BIG Media website at https://www.winbigmedia.com/ Check out Win BIG Media on LinkedIn at https://www.linkedin.com/company/winbigmedia Check out Win BIG Media on Instagram at http://instagram.com/winbigm Check out Brandon McKee on LinkedIn at https://www.linkedin.com/in/brandon-mckee-sphr-b742a860/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.