In this episode, host Heather Holst-Knudsen chats with Liz Irving, President of Clarion Events North America. With over 20 years of experience in the events industry, Liz shares her insights on data-driven decision-making, leadership, and innovation. She discusses her journey from marketing to president, how Clarion has transformed under her leadership, and the importance of customer-centricity in events. Liz emphasizes how data and AI are reshaping the events business, including how Clarion is leveraging these tools to future-proof their operations.

Liz Irving is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network for CEOs and their revenue-critical C-Suite teams leading multi-sided business models such as media, data/information, and marketplaces. Liz is excited to join H2K Labs at our upcoming event, RevvedUP 2025, on February 25-27, 2025 in Sarasota, FL where we'll delve deeper into enhancing enterprise value through data, digitalization, and AI with C-Suite leaders.

Takeaways:

• Liz’s Leadership Journey: From marketing to becoming the President of Clarion Events North America, and the importance of customer insights in driving commercial outcomes.
• Clarion’s Growth: How Clarion has evolved over the past decade, including their approach to acquisitions, company culture, and strategic planning.
• Data-Driven Innovation: How Liz and her team use data to enhance event experiences, personalize customer journeys, and increase profitability.
• AI & Future Trends: The role AI and data are playing in reshaping events, including Clarion’s use of AI for personalization, sentiment analysis, and improving customer engagement.
• Product Strategy: Clarion's approach to developing new digital offerings and sponsorship opportunities to drive customer satisfaction and revenue growth.
• Leadership Insights: Liz shares her thoughts on imposter syndrome, team empowerment, and why challenging the status quo is essential for future success.
• Digital Solutions and Learning Management: Clarion’s shift towards year-round customer engagement through digital assets and learning platforms.

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT REVENUE ROOM™ CONNECT

Revenue Room™ Connect is a high-trust membership network for growth-minded executives in media, events, data, and B2B platforms. It’s where forward-thinking leaders align around what actually drives revenue—with curated content, peer exchange, and exclusive access to frameworks, events, and executive insights. Join to connect with others solving the same challenges you are. Create your free profile at https://www.revenueroomconnect.com.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digi...