Piersten Gaines doesn't consider herself a risk taker, but when her mother passed away unexpectedly she decide it was time to start embracing life.  That unfortunate turn of events led Piersten to explore new ideas and turn them in to action.  While at Harvard Business School she realized there wasn't a place that she could get a quality, affordable and fast blowout for her highly textured hair.  This was a problem she decided to solve.  On this episode Piersten shares how to leverage pop up shops to test and refine your ideas.  She gives listeners three tips for starting a business and shares how to overcome hurdles when raising capital to grow.  You can find more about Piersten and Pressed Roots on Instagram, @_pressedroots.