Looking good no longer cuts it... you need to SOUND good too. How you go about doing that is the topic of this episode of Sound Business.Jim Salveson is joined by two experts in the field of audio branding as they discuss; What makes good audio branding, who is doing it well and what are the things you need to know before exploring what your brand actually sounds likes!Podcast guests:Chris Stevens (@ChrisUKStevens)Chris is the founder of Manchester-based audio production company Devaweb, and is a co-owner of US jingle company TM Studios. Outside of the studio, he has a passion for VW camper vans, cider, basset hounds, and claims to make the world's best guacamole. He also runs country music radio station Chris Country, which is entering its 9th year on the air in the UK.John-Paul Hughes (@Mindfield_UK)John-Paul is Creative Director at Mind Field (https://mindfieldadvertising.com/) , a full-service advertising agency with offices across the UK. He is a regular public speaker on Creativity at events such as AdWeek Europe, IAB Festival and corporate seminars. https://www.youtube.com/watch?v=YcKAhbbKIrUIf you want to learn more about sound or find out how Voiceworks can help you unlock the power of audio at www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices