Send us a textIt was all about cold calls in the early days. Rachel Parham of Noah's Ark Development remembers her dad making call after call to manage a portfolio of over 400 facilities. Nothing wrong with good, honest, nose to the grindstone hard work. And it paid off.  Rachel emphasizes the importance of due diligence, market studies, and experienced partnerships while discussing the challenges and opportunities in today's market. WHAT TO LISTEN FOR:05:14 - A Family Affair15:37 - Strategic Site Selection18:27 - Adapting to Market Demands24:00 - The Power of TechnologyLeave a positive rating for this podcast with one clickGUEST: RACHEL PARHAM | President Noah’s Ark DevelopmentWebsite | Facebook | Learn Self Storage Videos | Blog | Invest in Noah’s Ark CONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.