Andrea Abraham is a self-proclaimed "makeup junkie" who founded Woosh Beauty to fill a need that was missing in the beauty industry.

In 2017, Woosh Beauty was launched in 150 ULTA Beauty stores. Her equally innovative and useful products empower women to feel confident without spending hours on their makeup.

In this episode, you'll learn:

• Andrea's journey from self-proclaimed makeup junkie to inventing extraordinary makeup for ordinary days
• How she navigated being her sole investor and working with patents, designers, and engineers
• Strategies she used to alter her marketing messaging based on real-time feedback
• Behind-the-scenes of the brand's 150 ULTA Beauty store launch

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co