In this episode of Better Thinking, Nesh Nikolic speaks with Will Henshall about personalized music that can help you focus, reduce distractions, and maintain productivity when working and studying. Will Henshall has achieved notable global success both as a musical/visual artist and as a technical inventor. In 1987, he founded the British pop soul band Londonbeat and had two Billboard #1 hit records, “I’ve Been Thinking About You” (91) and “Come Back” (95). He founded Rocket Network, a Paul Allen/Cisco-funded San Francisco company, in 1995 and created the professional audio media transfer system, DigiDelivery. He sold the company to Avid/Digidesign in 2003. Focus@Will started in Los Angeles in 2011 when founders Will Henshall and John Vitale became interested in why people like to listen to music while at work and studying. Research showed 2 out of 3 of people like to listen to music while they work or study, but it’s difficult to find and manage sounds that consistently work well. So we created a new neuroscience based music service that helps increase your focus by reducing distractions, energizing you and helping you hit those critical deadlines. Episode links at https://neshnikolic.com/podcast/will-henshall  See omnystudio.com/listener for privacy information.