The first duty in life is to assume a pose. What the second is, no one has yet discovered. - Oscar WildeYou may never think about it or even be aware of it; but, you have a personal brand. A brand is not something you can opt into or out of. It simply exists. The only choice that you have is how you manage - or choose not to manage - your brand in relation to other people. On today's show, we talk about our own personal brands; how they can help us; how they sometimes hurt us; and, how the goals of brand-building can change over time.Follow the show and be sure to join the discussion on Discord! Our website is workingcode.dev and we're @WorkingCodePod on Twitter and Instagram. New episodes drop weekly on Wednesday.And, if you're feeling the love, support us on Patreon.With audio editing and engineering by ZCross Media.Full show notes and transcript here.