‘We are all delivering products and services in a noisy and busy marketplace so what is the reason someone will buy from you, what is your added value? Gavin is in conversation with Kelly Teasdale from ‘Market my Product' Kelly is a Marketing Expert who uses her expertise and knowledge from the corporate world to teach entrepreneurs how to effectively market and grow a business. Kelly shares practical tips and advice about how you can begin to develop a marketing strategy that will work for your business, listen in to find out how. Sign Up Here: https://bit.ly/biz-pod  KEY TAKEAWAYS What really helps you grow a business are strategy, content and value. There are 4 common key mistakes: Shiny new toy syndrome – people look for the one ‘magic something' that is going to make their business successful. Operating only at a tactical level- it's the back to front way of marketing. No two marketing plans should look the same and an overview of the journey you are on is vital. The copy me syndrome – copying other businesses, you must communicate what is different about you and choose tactics that are right for your business, at this point because of where your target audience is. Content creation – business owners create content then do not use it. Using a content planning model enables you to repurpose content effectively. A marketing strategy is based on where you are, what you want to sell, who your target audience is, what your competitors are doing, where you want to get to, and how you are going to navigate to reach that point. A SWOT analysis can provide clarity when developing a marketing strategy. The strengths and weakness are internal to the business including elements such as resources and personal skill sets. Opportunities and threats are external to the business and include aspects such as competition in the marketplace. Creating a customer-centric business, revolving your business genuinely around your customer needs from product development onwards means the business is very close to its target audience. If you are serious about growth then staying close to your target audience is key. They are going to give you all the information you need to help develop and grow successfully. Successful businesses all share an understanding of  key elements; content creation, the power of PR, digital marketing, analytics, customer centricity, creativity, strategy and operational planning. When you have a strategy in place and before you commence with any marketing list your key messages, it's important that others know what you are doing and what your marketing message is. The minute you start making the right tactical choices everything changes and with a clear strategy the overwhelm of marketing disappears.   BEST MOMENTS ‘In a crowded noisy world, people want something that speaks specifically to them' ‘Lots of small businesses are passion led and with this sometimes comes tunnel vision' ‘The smartest people win by  facing the reality and then being  strategic about how they  get through the noisy marketplace to reach their goals' ‘Where are you on that journey and what is right for your business tactically at that time?'   VALUABLE RESOURCES Kelly Teasdale Website Market My Product Website, 7 Marketing Superpowers Quiz          ABOUT THE GUEST Kelly Teasdale  Kelly is an award-winning global marketing expert, business growth coach and speaker. Over the last 17 years, Kelly has worked with multi-national corporate organisations, FTSE 250 companies and global megabrands, including Coca-Cola, GSK Consumer Health, Johnson & Johnson, AstraZeneca and The Walgreens Boots Alliance, as well as thousands of small and medium-sized businesses, to accelerate their growth. After graduating from Cardiff University with a First-Class Honours Degree in English Literature, an MA in English Literature and a Postgraduate Diploma in Public Relations, Kelly first began her marketing career in London. Throughout her career, she has worked in prominent global marketing agencies in London, Barcelona, Brussels, Paris and New York and has consulted for some of the world's best brands and businesses, including well-loved UK brands, such as The Hairy Bikers.  In 2013, Kelly became accredited in digital marketing and soon after,  started working more closely with SMEs - applying big business thinking and techniques to small businesses and start-ups, making her one of the most renowned small business marketing coaches in the UK. In 2017, Kelly co-founded Marketing Saturday Live, Your Marketing Live and The Business Marketing Mastermind alongside social media expert, Matt Duggan. Together, Kelly and Matt work to make marketing accessible for small business owners in a jargon-free, honest, practical and super supportive environment. Kelly still consults for large global organisations and has been honoured to speak at business events worldwide.  She has also been the recipient of several prestigious industry awards, including Top 29 Under 29 (PR Week), Young Achiever of the Year (Communique) and the Gold Quill Award for International Communications (IABC).   ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.   CONTACT METHOD Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter  Hosted on Acast. See acast.com/privacy for more information.