Rarely do people who are building online sales funnels think of local media. Jeremy explains how using local media can actually build your business. The media attention can be use in your funnel. The local press also helps build your celebrity status thus allowing you to charge more. Jeremy details the step by step process of maximizing local media to build your business. Show Notes Guess who's the father of a pig? The traffic to be found outside of the Podcast Highway Why is it so profitable being so local Jeremy Slate has a 5-step content strategy What do you put on your "Media page"? Jeremy got involved in the local community by pulling a tank and being payed to fly to Peru for a service project, and was under press release How to maximize the usefulness of a podcast When you're "Service First" you become a person of value Dave and Jeremy do a quick LARP to show the best way to ask how you can help a client help their audience Quotes: "I tell people to start local first and it starts making you a celebrity a lot faster than you think it would." "Establish yourself as a celebrity." "What's going to make the media care or give a crap about what I'm doing." "One of the big things is writing emails about why this is going to matter to their audience, you have an audience-service first it really really changes the game. Like when you first had me on here one of the first things I asked was 'How can I help your audience?'" "If you can be a service out in the media, they're going to come flocking to you a whole lot more." Links: JeremyRyanSlate.com GetFeatured.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar