In this episode, I discuss the balance between creating new content and optimizing old content for SEO. I emphasize the importance of not solely focusing on new keywords and neglecting existing content that is already performing well. I provide tips on targeting new keywords strategically and optimizing old content by identifying high opportunity keywords and making improvements to the page. I also suggest integrating relevant keywords into old content that may not be relevant anymore. I highlight the importance of tracking and learning from the changes made to improve search rankings.

Website Links:

 

Full episode shownotes for this episode: https://digitalbloomiq.com/seo/optimizing-old-content-vs-creating-new-content

 

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Voice Over, Mixing and Mastering Credits:

L. Connor Voice - LConnorvoice@gmail.com

Lconnorvoice.com

Music Credits: 

Music: Kawaii! - Bad Snacks

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