How can you measure the work your team is doing on PR? This tool is free and effective way to manage the PR activity of your team.
Business owners need a simple number which they can ask for from their marketing teams which will tell them how much work is being done to get the company noticed. This is because it's important to measure the input to the activity, as that's the best way to know what is likely to be the outcome. As glamorous as page views and fanciful numbers of followers is, these are not within the control of the company.
Introducing the best way to plan, measure and manage the public relations of your team - the Active Communications Index.
Content x Frequency X Channels = Active Communications Index
I explain how to use our templates to plan the storification of the business, and the templates to enter the frequency and channels the company is using to share it's news and activities.
The ACI simplifies the process and enables the management team to have a transparent measure of work being done by the team each week.
It also shows the power of content repurposing, frequency and the power of amplification.
I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China. He kept a diary here.
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