Lukas Maixner is a co-founder of Socialbakers, an analytics platform for social media. Socialbakers, based in Prague, made its mark by providing deeper analytics on Facebook, including its own proprietary rating. It has now added on other sites and is developing others. In this conversation, we discuss the SocialBakers service, hint at the developments under works, as well as some insights on how to optimize one's social media strategy.

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