Welcome to the CanadianSME Small Business Podcast, your go-to source for the latest trends, insights, and strategies to empower Canadian small businesses. Today, we’re focusing on critical topics like women in business, succession planning, and how brands can differentiate themselves in a competitive market. With small businesses forming the core of Canada's economy, insights on leading transitions and crafting a unique brand identity are invaluable.Our guest today, Elyse Boulet, exemplifies visionary leadership. With over 30 years of expertise in the communications industry, Elyse has a remarkable track record of driving transformative growth. She recently embarked on a new chapter, acquiring Pigeon Brands in partnership with Kairos Capital. Elyse’s entrepreneurial spirit and strategic vision have made her a leading figure in the field, and her insights on creative leadership promise to inspire.Key Highlights:Women in Business: Elyse shares her thoughts on the importance of women’s leadership in business and how it shapes organizational growth.Succession Planning: Gain Elyse’s perspective on the importance of succession planning and how it ensures long-term stability and success for a business.Standing Out in the Market: Learn from Elyse about the factors that make a brand truly unique and memorable in today's crowded market.The Pigeon Brands Journey: Discover the mission behind Pigeon Brands and how Elyse’s leadership has impacted its evolution and growth.A big thank you to Elyse Boulet for joining us and sharing her valuable journey and insights. For more on Elyse’s inspiring work, visit Pigeon Brands and learn how visionary leadership can propel a business forward.Shoutout to our sponsors. For more information, find their links below:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAConstant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand   IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/Don’t forget to subscribe to the CanadianSME Small Business Magazine at www.canadiansme.ca for more insightful episodes that empower your entrepreneurial spirit!