Great work isn’t enough on its own. Whether you lead, design, write, strategize, or sell, if you want your idea to be heard, you have to go the extra mile to ensure that it’s framed to resonate with the right audience. In this episode, you'll learn some strategies for ensuring that your idea is best positioned to succeed with the people you are trying to reach.

The concepts and strategies in this episode are from my book Louder Than Words.

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