January 11th, 1964. The US Surgeon General announces: smoking is killing us. It’s an announcement that changed the course of American public health – and took years to finally come out. But it was only the beginning of an uphill battle to take down an all-American pastime. This week we ask: why did it take so long for the public to learn this deadly truth? And why has it taken even longer for us to accept it?Special thanks to our guests, Dr. Boris Lushniak, 2014 Acting U.S. Surgeon General, and Dr. Mike Cummings from the Medical University of South Carolina.To our listeners, thank you for subscribing to History This Week. We want to hear your feedback: https://bit.ly/3a4FGqJ Hosted on Acast. See acast.com/privacy for more information. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices