What makes one sentence easy to read and another a slog that demands re-reading? Where do you put information you want readers to recall? Drawing on cognitive neuroscience, psychology and psycholinguistics, Writing for the Reader’s Brain (Cambridge University Press, 2025) provides a practical, how-to guide on how to write for your reader. It introduces the five 'Cs' of writing - clarity, continuity, coherence, concision, and cadence - and demonstrates how to use these to bring your writing to life.Dr. Yellowlees Douglas is the founder of ReadersBrain Academy and has spent over twenty-five years teaching writing to everyone from professors to freshmen.This interview was conducted by Renee Hale, who holds a Ph.D. in Chemical Engineering and works in R&D for the food and beverage industry. She is the author of The Nightstorm Files, a voracious reader, and enjoys sharing the joy of new perspectives with listeners. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/science-technology-and-society