Founded by beauty icon and celebrity makeup artist Laura Geller, Laura Geller Beauty has been a trailblazer in the cosmetics industry since 1997. Renowned for its innovative baked makeup handcrafted in Italy and the iconic Spackle Skin Perfecting Primer, the brand excels in creating weightless, silky formulas for mature skin. Geller's hands-on involvement in product development and her dynamic presence across QVC, social media, and direct-to-consumer platforms forge a deep personal connection with customers. Even after selling her company to AS Beauty in 2019, Geller's unwavering passion and infectious personality drive the brand's continued innovation and customer loyalty. The versatile, easy-to-use "lazy girl" products continue to solidify Laura Geller Beauty's place as a beloved staple in the industry.

In this episode, Laura also discusses:

• Getting the business of the brand and evolving with the times
• How they have evolved as the longest standing color brand
• The importance of finding a mentor
• Building the Geller Girl community
• New product innovations including their serum blush cheek tint

We hope you enjoy this episode and gain valuable insights into Laura’s journey and the growth of Laura Geller. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out LAURA GELLER at www.laurageller.com and on Instagram at @lauragellerbeauty

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