In this episode, we dive into the fascinating world of non-food franchising with Jon Ostenson, a Certified Franchise Consultant, owner/investor, author, and international speaker. Jon shares his insights on the benefits and challenges associated with non-food franchising, the impact of COVID-19 on franchise investments, and the essential qualities for success in franchising. He also discusses how his own background and experiences have shaped his approach to franchising consulting, and how his book, 'Non-Food Franchising,' serves as a comprehensive guide for those interested in this growing field.

In this episode, you'll learn about:

1. The typical services offered for a non-food franchising system and the benefits of investing in it.
2. Examples of non-food franchises in various industries.
3. Essential qualities for success in franchising and the impact of specific conditions on franchise investments.
4. How Jon's experience in corporate finance and consulting led him to the world of franchising.
5. How Jon helps clients understand the various aspects of non-food franchising.
6. Jon's book, 'Non-Food Franchising,' and its contents.
7. Jon's involvement in the Entrepreneurs Organization and its benefits.

If you're interested in exploring the world of non-food franchising and want to learn more from Jon Ostenson, be sure to check out his book, 'Non-Food Franchising.' Also, don't forget to connect with him on LinkedIn to stay updated on his insights and expertise in the franchising industry. Lastly, if you found value in this episode, please share it with your network and subscribe to our podcast for more discussions on entrepreneurship, business ownership, and personal growth.