It’s October–which if the ubiquitous pink ribbons didn’t make it clear–is breast cancer awareness month. Breast cancer is a terrible disease, but so are so many others. But it has excellent branding. Which raises the question: should diseases have brands? Abdul reflects on the implications of branding disease. Then he sits down with Mara Einstein, a professor, author, and marketing expert to learn more about disease branding, its history, and its future.

This show would not be possible without the generous support of our sponsors. America Dissected invites you to check them out. This episode was brought to you by:

Marguerite Casey Foundation: Join the MCF Book Club at CaseyGrants.org/BookClub.

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