How Property Master Became A Nationwide Renovation Powerhouse with Culture First with Kelly Brooks CEO of Property Masters
In this episode of Uncontested Investing, we’re sitting down with Kelly Brooks, the dynamic CEO of Property Masters, to unpack her powerful journey from early college challenges to leading one of the most trusted renovation companies in the industry. Kelly shares how she built a culture that prioritizes consistency, trust, and treating every project like it’s her own and how her leadership style has led to explosive growth and a reputation for excellence.
From being one of the first women to lead in a male-dominated construction space to expanding into new markets with strategic vision, Kelly delivers real advice for investors looking to grow their portfolios and partner with the right vendors.
This episode is packed with insights for new and seasoned real estate investors who are serious about building long-term success.
Key Talking Points of the Episode
00:00 Introduction 01:40 Kelly’s unconventional start in real estate 02:40 Breaking into the Fannie Mae SAM program 03:55 Balancing business building and motherhood 05:05 From 3 employees to 150+: How culture scaled with growth 07:06 Property Masters’ cradle-to-grave renovation model 10:29 Kelly’s career-defining moments and pivots 13:36 Growth lessons from market slowdowns 14:53 Renovation priorities across commercial and residential 17:30 How Property Masters handles reviews and feedback loops20:12 Building peer recognition and company culture 22:27 Tips for investors vetting vendors and avoiding scams 24:04 The real cost of working with the wrong contractors 28:59 Kelly’s two-part life and business motto 30:54 Approaching networking opportunities as your genuine self 32:05 The future of Property Masters
Quotables
“Do what you say you’re going to do. Treat people the way you want to be treated. That’s how I lead, raise my kids, and run this business.”
“You can always find someone $5 cheaper. But can you find someone who will pick up the phone and do what they promised?”
“We don’t grow just to grow. We expand when we’ve earned the right to—when we’ve proven we dominate the markets we’re in.”
Links
Property Masters
RCN Capital
https://www.rcncapital.com/podcast
https://www.instagram.com/rcn_capital/
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