Minter Dialogue Episode #92This interview is with Nicolas Gaudreau, CMO of Yellow Pages Group in Canada. Based in Montreal and a former INSEAD classmate, Nicolas has been at the marketing helm through of a most intensive digital transformation. In this interview we talk about the journey YPG has been on, looking at how they have had to adapt to the new market conditions, with some of the keys to the success as well as lessons learned. It’s an interesting case study for companies wanting to tackle the all too necessary digital transformation process. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!

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