It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer.The CPGGUYS welcome Monica McGurk, CEo of Tropicana & Mainstream Brands at Tropicana Brands Group.Follow Monica on LinkedIn at: https://www.linkedin.com/in/monicamcgurk/Follow Tropicana Brands Group on LinkedIn at: https://www.linkedin.com/company/tropicana-brands-group/Follow Tropicana Brands Group online at: https://www.tropicanabrandsgroup.com/Here's what we asked Monica : Can you tell us about your journey to becoming the CEO of Tropicana and what about the opportunity was so appealing to you?Tropicana has a rich history. How do you balance honoring tradition while staying innovative?How has Tropicana adapted to changing consumer preferences for healthier beverages?Earlier this year, Tropicana won no less than 3 SABRE Awards for superior achievement in branding for reputation & engagement surrounding Tropicana Crunch Cereal, Tropicana Toothpaste and the Tropicana Mimosa Maker. How do intriguing product campaigns like these play a role in your marketing strategy?What role does consumer feedback play in shaping Tropicana's products and marketing strategies?What are the leadership qualities that you look for in building a team and how do foster growth of these qualities in your company?What are some of the key consumer trends that you think will present Tropicana with the greatest opportunity for building customer loyalty?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.