"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to think about them. He emphasizes the importance of not only lead generation but also lead nurturing, sales, fulfillment, and ascension and resell for a thriving and successful business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:13) - Lead generation is important in the business pipeline.(0:45) - Follow lead gen, inquiry, and nurture sequence.(1:26) - Craft a sales process and choreographed experience.(1:42) - Focus on exceptional fulfillment for customer satisfaction.(2:00) - Don't overlook ascension, reselling, and referrals for growth.(2:48) - Upsell and retain customers for higher-priced programs.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition