Pro Secrets for Keeping Your Clients Happy with Taylor McMaster
Wanna know the secret of the most successful agencies? They don’t chase new clients.
Because they know where the REAL gold mine is: their current clients.
Treat ‘em right. Keep ‘em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode.
In this episode of the podcast, we talk about:
- Taylor's inspiration for pivoting from digital marketing to client management agency
- What is a client account manager (& what exactly do they do on a day-to-day basis)?
- 4 signs it's time to hire an account manager for your agency
- The importance of proactive communication to your client relationships
- Taylor's Daily-Pulse methodology for making clients feel like you're really moving the needle on their account
- Her tips & tricks for showing clients you're in their corner
- Everything she teaches in CAM school, from creating SOPs to sending reports
- Slice, dice, push — Taylor's social media content repurposing strategy
- Which parts of her business she outsources and how
- Why she had to remove Facebook & Instagram from her phone (& you might consider it too!)
- Where to get your FREE, templated client onboarding checklist
…and more!
This Episode Was Made Possible By:
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About the Guest
Today our guest is Taylor McMaster, the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management services.
Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT team ensures their client experience is smooth like butter.
Website: https://www.dotandcompany.co/ The Happy Clients Podcast: https://www.dotandcompany.co/podcast Facebook: https://www.facebook.com/dotandcompany Instagram: https://www.instagram.com/dot_and_company/ YouTube: https://www.youtube.com/channel/UC9_2hri1R1uaNTGeZr0Oyxg/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/203