In this conversation, Jess Jensen emphasizes the importance of understanding your audience for effective communication and marketing. She discusses the necessity of targeting specific demographics to create meaningful connections and the courage it takes to say no to broader audiences. The discussion also touches on psychological biases that can hinder communication, the value of feedback, and the role of curiosity in self-improvement. Jess shares insights on balancing personal agendas with audience engagement and the significance of pre-event research to enhance communication effectiveness.https://www.linkedin.com/in/jessicakjensen/ ★ Support this podcast on Patreon ★