Whether you have done so many different jobs in different countries, followed your spouse so there's a gap on your CV, or find it hard to break into the local labour market: selling yourself as the next best hire can be tricky as an expat.All the more reason to build your professional personal brand online!But how exactly do you do that?! Communication strategist Ashley van Heiningen is here to help. I worked with Ashley myself to translate my coaching magic - which is so different with every coachee - into concrete words. And with how she helped me and how she's been showing up on Instagram herself, I asked Ashley to come onto the show to teach us her magic.Ashley gives a number of tips, including of how to overcome your fear of posting online, what you should be talking about and how to get started.Want to know more? Find her on Instagram or on her website (all in Dutch though!).And if you want to continue on the career topic, make sure to check out episodes #26, 39, 34, and 7.PS. Like This Expat Life? You'd help me greatly by leaving a review - thank you!