Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion." should be "his goal was and remains the same: conversion A technical approach of product photography... Lighting • Lighting is the MOST important key of a great product photo. If you take a picture with a $50,000 camera in very poor light conditions, that picture will turn worse than a picture taken with an iPhone in great light conditions. • Source of light - the bigger the light modifier, the softer the light, which will compliment the model better. As a general rule, I use 3x 7' umbrellas for my lighting. However, if I shoot something like a sport product, where I need more defined shadows, I either use a smaller umbrella, or a small reflector. • 3x 600w strobe lights will be enough for most scenarios, but sometimes I'm using 4-5 depending on how much space I need to cover. Aperture • Aperture will determine the amount of blur your picture will have in the background. • The smaller the aperture, f11-f14, the sharper the background will be. However the smaller the aperture, the more light you will need. • A lot of photographer choose to use higher aperture (which will make the background blurry) just because they don't have enough light. ISO • The higher the ISO, the more noise you will have in the picture. • For my studio shots, I am at ISO 100 with an aperture of f14-f16. For my on-location pictures, I will go to about 320ISO max, so the pictures will be clean as much as possible. Lenses • I am using my 24-70mm lens for about 90% of my pictures. The tighter the space you have, the smaller the focal lens will need to be. Sometimes, like if I'm shooting in a tight laundry room or party, 24mm is barely enough. • However, I am always trying to shoot at over 50mm (59mm is the equivalent of what our human eyes see). • The wider the lens, the more deformed the subject will be (which is not ideal!) • For super detailed shots, I love to use my 100mm lens www.amz.photography info@amz.photography +1-916-833-6127 WhatsApp (the fastest way to reach me)