"What's in a name?" Well, we're here with expert brand & product namer Alex Koktsidis to answer just that! On today's episode, Alex and Michelle dive into the importance of words—from how they sound to their connotations to even creating new words with your brand in mind. Alex Koktsidis is a brand and product namer from Boston, Mass., with a background in journalism and copywriting and a decade of professional writing experience. She's written ad copy and content for all kinds of businesses, and loves looking for ways to connect with audiences through words and ideas. She started Zeppelin Naming Consultancy to help brands become unstuck when it comes to naming and to supercharge their naming journey. She loves books, travel, and big ideas. ------------------------- In today's episode, we cover the following: Alex's origin story Her process for creating a brand's name Don't get discouraged if the name you wanted is in use A name isn't everything The sound of words How Alex helps to organize brands with several offerings Choosing a name that tells a story Brand guardrails aren't limiting—they're liberating Alex's ins and outs for 2023 ----------------------- RESOURCES: Episode 029: Writing Better Brand Copy with Emma Givens Episode 048: Branding a Brand Family ----------------------- Guest info: For more on Alex and Zeppelin Naming Consultancy, you can follow them on Instagram @zeppelinnaming or visit their website zeppelinnaming.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard