The TalentCulture #TChat Show is back live in the New Year on Wednesday, January 27, 2016, from 1-2 pm ET (10-11 am PT). Last week we talked about how tech pros can help assess and hire tech pros, and this week we're going to talk about how HR leaders achieve talent brand dominance. Employers are obviously constantly aware of the state of their company brand. But very few organizations realize the impact of their talent brand on both their reputation to job seekers and company morale amongst existing employees. A talent brand is what talent (which comprises both working and non-working Joes) thinks, feels, and shares about your company as a place to work. Contrary to what employers believe, according to this week's guest, less than 30 percent of the working population cares about their company's product brand. What they are concerned with is how employers approach caring for their people and addressing their needs. Most hiring authorities aren't coming to terms to deal with the reality that their talented employees have options. Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how HR leaders achieve talent brand dominance with this week's guest: Joan Graci, CEO and President of APA Solutions, a boutique employment and human capital consulting firm. Thank you to all the TalentCulture sponsors, partners and supporters!